Solavei: A Social Commerce Revolution
Recently, I spoke at the Video Plus University 2013 conference, where I delivered the vision of Solavei to CEOs and senior executives of the top 100 direct sales companies in the world. The presentation was similar to the one I give during our Solavei Socials, but I wanted to share additional details form the presentation.
The creation of a Social Commerce Revolution.
Solavei was created to fully capitalize on converging trends where consumer behavior gravitates toward saving money, being connected in a social environment, using a mobile phone for primary communication and sharing with those closest to you when you find something of quality and good value. Solavei offers consumers an alternative, a less expensive form of commerce that benefits individuals by moving the millions of dollars spent on traditional marketing and advertising to people. History has shown that in order to create a strong movement, you cannot settle for thousands, you must have millions. That is why Solavei strives to create real positive change in millions of people’s lives across the country with something as simple as mobile service.
We have created a low barrier to entry with Solavei, just $49/month for unlimited mobile service and no membership fee. We want to focus on the consumers who share with other consumers. This is a consumer-to-consumer relationship, not business-to-business.
Of our members, 90% do not have experience in direct selling, yet over 35% of them have enrolled someone. That’s because Solavei is about sharing, not selling, and has made it easy by creating a platform that empowers its members to share Solavei through the social networks they’re already connected to. It comes naturally to members and we make it easy for them to tell their friends.
Mobile service is our first offer. From here we will expand and continue to make everyday commerce less expensive, and even profitable for members of Solavei. We can do this because we do not spend our money on advertising but instead on the best advertisers in the world, people!