Recently, I spoke at the Video Plus University 2013 conference, where I delivered the vision of Solavei to CEOs and senior executives of the top 100 direct sales companies in the world. The presentation was similar to the one I give during our Solavei Socials, but I wanted to share additional details form the presentation.

The creation of a Social Commerce Revolution.

Solavei was created to fully capitalize on converging trends where consumer behavior gravitates toward saving money, being connected in a social environment, using a mobile phone for primary communication and sharing with those closest to you when you find something of quality and good value.  Solavei offers consumers an alternative, a less expensive form of commerce that benefits individuals by moving the millions of dollars spent on traditional marketing and advertising to people. History has shown that in order to create a strong movement, you cannot settle for thousands, you must have millions. That is why Solavei strives to create real positive change in millions of people’s lives across the country with something as simple as mobile service.

We have created a low barrier to entry with Solavei, just $49/month for unlimited mobile service and no membership fee. We want to focus on the consumers who share with other consumers. This is a consumer-to-consumer relationship, not business-to-business.

Of our members, 90% do not have experience in direct selling, yet over 35% of them have enrolled someone. That’s because Solavei is about sharing, not selling, and has made it easy by creating a platform that empowers its members to share Solavei through the social networks they’re already connected to. It comes naturally to members and we make it easy for them to tell their friends.

Mobile service is our first offer. From here we will expand and continue to make everyday commerce less expensive, and even profitable for members of Solavei. We can do this because we do not spend our money on advertising but instead on the best advertisers in the world, people!

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Solavei is about sharing something we believe in and, in the process, positively impacting peoples lives.  This attitude and mindset permeates throughout our company.  We are blessed to have so much this holiday season, so we wanted to ensure that local families and children in our area have a special holiday season, as well. Through the combined generosity and caring of our employees, we were able to give to the children from Childhaven, a center in the Seattle area that positively impacts children who have been affected by abuse and neglect. It was heart-warming to see the pile of gifts grow under our giving tree throughout the month of December.

This year was our first official Holiday Season with Solavei. Over the past several weeks, I’ve spent time thinking back on everything we have accomplished as a company in the last year. It really was amazing to see all the great things that were done. The team at Solavei, both employees and our members, worked hard to push our company towards creating a real positive ripple in people’s lives. Some of my favorite moments since we launched our company have come from listening and reading the real life stories that members submit about what our company has done positively for them. Solavei has become a financial source to thousands of families, even providing Christmas gifts this year for their children and loved ones.

I am proud of the abundant giving of the Solavei family and I cannot wait to see how it continues to grow each year.

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Both companies and consumers are set to benefit from this new wave of social engagement. Now, companies will have more data to determine the ROI of social campaigns and they will be better able to target and enable effective product discovery to the most relevant consumers. The consumer will benefit from accessibility, easier connection to highly relevant products and the ability to have a direct economic exchange from each other. And let’s not forget the mutual benefit of sharing great new finds with friends over social networks!

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