Recently, I spoke at the Video Plus University 2013 conference, where I delivered the vision of Solavei to CEOs and senior executives of the top 100 direct sales companies in the world. The presentation was similar to the one I give during our Solavei Socials, but I wanted to share additional details form the presentation.

The creation of a Social Commerce Revolution.

Solavei was created to fully capitalize on converging trends where consumer behavior gravitates toward saving money, being connected in a social environment, using a mobile phone for primary communication and sharing with those closest to you when you find something of quality and good value.  Solavei offers consumers an alternative, a less expensive form of commerce that benefits individuals by moving the millions of dollars spent on traditional marketing and advertising to people. History has shown that in order to create a strong movement, you cannot settle for thousands, you must have millions. That is why Solavei strives to create real positive change in millions of people’s lives across the country with something as simple as mobile service.

We have created a low barrier to entry with Solavei, just $49/month for unlimited mobile service and no membership fee. We want to focus on the consumers who share with other consumers. This is a consumer-to-consumer relationship, not business-to-business.

Of our members, 90% do not have experience in direct selling, yet over 35% of them have enrolled someone. That’s because Solavei is about sharing, not selling, and has made it easy by creating a platform that empowers its members to share Solavei through the social networks they’re already connected to. It comes naturally to members and we make it easy for them to tell their friends.

Mobile service is our first offer. From here we will expand and continue to make everyday commerce less expensive, and even profitable for members of Solavei. We can do this because we do not spend our money on advertising but instead on the best advertisers in the world, people!

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The CEO Mentality is not a title, but rather the ownership mindset an individual
has in life. Becoming and being a CEO isn’t just a matter of chance, family fortune,
politics or personality. Rather, it is the result of consciously developing the core
competencies and key attributes of leadership coupled
with a mindset of success.

I trademarked the phrase in 2004. The University of Washington School of Business
has developed a certificate program based on these principles in collaboration with
me and Dr. Sandeep Krishnamurthy.

Learn more about the CEO Mentality

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Motricity and I parted ways in the summer of 2011 but I’m extremely proud of the company and its employees and all we achieved together. I had an idea in early 2001 to create a global leader in mobile data solutions and services and it became Motricity. Over the past decade, we built an enterprise with more than $100 million in revenue and a market value that exceeded $1 billion.

We had many goals along the way, such as:

• Creating industry-leading technology that would enable the largest mobile operators to deliver mobile data and content.
• Providing employment to hundreds of extremely talented employees.
• Taking the company through each stage of growth, including the capital markets.
• Delivering a strong return for our investors and creating a company with a value greater than a billion dollars.

I’m proud to say that we achieved each of those goals.

Some investors have sued Motricity and raised distasteful and untrue allegations about me and the company, among others. But, many people had great experiences with Motricity, including hundreds of employees who earned a good livelihood, customers who were provided beneficial technology and services, and many investors who received significant returns.

Someone I don’t know has created a website with my name that says some nasty and untrue things about me and the company. No one is taking credit for creating this site.

I’m prohibited from saying much about the class-action lawsuit, but here’s what I can share: I’m one of 10 people and eight companies named in the lawsuit.  Motricity’s lawyers and I believe the suit is without merit.

The fact is: I’m proud of what Motricity accomplished under my watch. I founded Motricity and spent nearly a decade building it into a business that was valued at more than $1 billion.

When I left, I still owned a majority of the stock I had when the company went public in 2010. I still own much of the stock today.  When Motricity’s stock dropped, it’s likely that very few could have lost more than me.

In short, this is how Motricity’s lawyers characterize the lawsuit: “the Complaint’s defects are numerous and its merits nonexistent.’’

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