Ryan Wuerch
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The Evolution of Social Business

Over the last 15 years, social media strategies utilized by companies have been evolving from having a presence to engaging communities to what is now being called “Social Commerce.” Social Commerce is considered the future direction of the “social” piece of marketing strategies and the opportunity to enable a direct exchange of goods and services between people. This will include enabling communities to purchase or access product detail through social media platforms and from other members of the community.

Both companies and consumers are set to benefit from this new wave of social engagement. Now, companies will have more data to determine the ROI of social campaigns and they will be better able to target and enable effective product discovery to the most relevant consumers. The consumer will benefit from accessibility, easier connection to highly relevant products and the ability to have a direct economic exchange from each other. And let’s not forget the mutual benefit of sharing great new finds with friends over social networks!

economics, ryan wuerch, sharing, social commerce, social media, social networks

One comment on “The Evolution of Social Business”

  1. Dr. Scott W Martin says:
    December 17, 2012 at 12:10 am

    Ryan,

    Good to see that you are alive and doing well. It’s been a long time and I see that you and your new Company are up and running. I’m glad to see someone take a swing at the big tech boys. I would love to talk to you when you get a few extra minutes. I have something that might be of interest to you, I think it is a natural fit with what you are doing now and that’s helping people. I have been doing research now for 15 years and I am one of pioneers in the field of Epigenetics. I have created and manufacture the worlds only Epigenetic Health and Nutritional Product Line. You were right on tract with what you were writing about in one of your posts “epigenetic’s and running”. Epigenetics are the key to Diabete’s, Cancer, Autism, AutoImmune diseases etc and we are at the forefront of the largest epidemic in the history of the world if we don’t take action now. I would love to join forces with someone that has a true passion for helping others and making a difference in this world we live in.
    Ryan, i would love to catch up with you and talk about helping others not only reach their financial goals but also their health goals because today it seems like we are losing both of those battles. Once again it’s great to see that you are doing well and helping others… Keep up the good fight!

    With regards,

    Dr. Scott W Martin
    Founder, President
    Nutri-GenX LC
    Your Past Does Not Equal Your Future®

    Reply

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