Ryan Wuerch » social networks http://ryanwuerch.com A Single Relationship Can Change The Lives of Many Wed, 15 Nov 2017 17:00:03 +0000 en-US hourly 1 https://wordpress.org/?v=3.8.41 The Evolution of Social Business http://ryanwuerch.com/the-evolution-of-social-business/ http://ryanwuerch.com/the-evolution-of-social-business/#comments Thu, 13 Dec 2012 16:14:36 +0000 http://ryanwuerch.com/?p=2339 Over the last 15 years, social media strategies utilized by companies have been evolving from having a presence to engaging communities to what is now being called “Social Commerce.” Social Commerce is considered the future direction of the “social” piece of marketing strategies and the opportunity to enable a direct exchange of goods and services […]

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]]> Over the last 15 years, social media strategies utilized by companies have been evolving from having a presence to engaging communities to what is now being called “Social Commerce.” Social Commerce is considered the future direction of the “social” piece of marketing strategies and the opportunity to enable a direct exchange of goods and services between people. This will include enabling communities to purchase or access product detail through social media platforms and from other members of the community.

Both companies and consumers are set to benefit from this new wave of social engagement. Now, companies will have more data to determine the ROI of social campaigns and they will be better able to target and enable effective product discovery to the most relevant consumers. The consumer will benefit from accessibility, easier connection to highly relevant products and the ability to have a direct economic exchange from each other. And let’s not forget the mutual benefit of sharing great new finds with friends over social networks!

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