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	<title>Ryan Wuerch &#187; Social Media &amp; Commerce</title>
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	<description>A Single Relationship Can Change The Lives of Many</description>
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		<title>Fortune Discovers Social Commerce</title>
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		<pubDate>Thu, 06 Sep 2012 23:17:43 +0000</pubDate>
		<dc:creator><![CDATA[jstein]]></dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Social Media & Commerce]]></category>
		<category><![CDATA[Solavei]]></category>

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		<description><![CDATA[<p>Fortune Discovers New Rules of Social Commerce As a founder, I am motivated by the conviction that we are on the cutting edge of something big. It always feels great when other people start to realize the things that have been inspiring us to work so hard for so long. While companies try to change [&#8230;]</p><p>The post <a href="http://ryanwuerch.com/fortune-discovers-social-commerce/">Fortune Discovers Social Commerce</a> appeared first on <a href="http://ryanwuerch.com">Ryan Wuerch</a>.</p>]]></description>
				<content:encoded><![CDATA[<p>Fortune Discovers New Rules of Social Commerce</p>
<p>As a founder, I am motivated by the conviction that we are on the cutting edge of something big.  It always feels great when other people start to realize the things that have been inspiring us to work so hard for so long.  While companies try to change their business models to adapt to social commerce, Solavei is going to lead the way by creating one from the ground up. The following stat from the <a href="http://tech.fortune.cnn.com/2012/08/13/the-new-rules-of-social-commerce/">Fortune article says it all,</a></p>
<blockquote><p>&#8220;<em>90% of consumers trust peer recommendations with just 14% trusting advertisements</em>.&#8221;</p></blockquote>
<p>Why spend millions or billions telling people how great you are though mass media advertising when you can reward your own customers for spreading the word.</p>
<p>The post <a href="http://ryanwuerch.com/fortune-discovers-social-commerce/">Fortune Discovers Social Commerce</a> appeared first on <a href="http://ryanwuerch.com">Ryan Wuerch</a>.</p>]]></content:encoded>
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